Bruce Gellman has been an investor and advisor to several startups. He has been with two companies from early stage to successful IPO. He has successfully established national sales organizations, national sales channels and major OEM technology and sales distribution agreements in his past roles. As President of AudioCodes Inc., Bruce was responsible for building AudioCodes business presence in North American and helped it towards its IPO [NASDAQ: AUDC] in 1999. During his five years at AudioCodes, Bruce introduced key VOIP and Media Server technologies and was on the forefront of VOIP products for enabling key services.
As Vice President of Business Development at Sourcecom, he was responsible for developing the sales and channel strategy for the Sourcecom's Innerware routing technology which was "implanted" inOEM and end user products. Sourcecom was a leading provider of routing technology to the earliest of DSL trials and early deployments. At Sync Research, Bruce was Vice President of Strategic Sales and Business Development where he helped grow the company from its early stages to an IPO in 1995. He played an instrumental role developing and executing Sync's successful business plan and was responsible for many of the key OEM and carrier relationships. Prior to joining Sync Research he was at Amdahl Corporation where he had held senior sales management positions for over 9 years, including Sales Vice President of the company's Communications Systems Division. Prior to Amdahl, Bruce was Sales Director for NCR Comten, Inc. where he directed sales and marketing efforts of their communications processors and networking products. He began his career with Burroughs Corporation, working with large commercial banks in the New York Financial District, where he also was active with the original SWIFT and CHIPS funds transfer networks.