'PlayKeyboard' is an app that lets users customize their smartphone keyboard with their favorite characters, celebrities, or a wide variety of designs.

The standout feature is 'Live Theme,' in which characters or celebrities react or move in response to the keywords being typed — for example, typing 'I love you' causes a character in the keyboard background to send flying hearts, while typing 'lol' displays a laughing motion. Users can also send the motions displayed on the keyboard as GIF emoticons, maximizing the fun and convenience of online chatting and messaging.

PlayKeyboard has recorded over 1 million downloads and more than 16 million daily launches, with approximately 35% of all users being organically acquired international users — rapidly growing its user base across 213 countries.