Casting is a platform that allows fans to communicate personally with influencers from a wide range of fields. Fans can enjoy a personal connection with influencers that was previously impossible, while influencers generate revenue by fulfilling their fans' desire for interaction.

The platform currently features more than 50 A-list influencers, sharing their daily lives with subscribers. Upon additional payment, users gain access to 1:1 video, photo, voice, and DM request features. Commerce and content creation capabilities are planned to be added in the future, and the company aims to achieve exclusive partnerships with individual media creators and social media influencers through network effects, while expanding into the Asian market.