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Featuring is a platform that measures the 'real' influence of social media influencers.
While diverse brands run various types of marketing campaigns through influencers, they are wasting budgets due to the problem of fake followers and fake engagement on influencer accounts.
Featuring collects 250,000 activity data points from social media influencers on Instagram, YouTube, and other platforms every day, and provides brands with a 'Featuring Score' — an influencer impact score — along with detailed reports generated through machine learning and natural language processing analysis. Through Featuring, brands can identify the right influencers without wasting campaign budgets, and carry out the entire process — from searching and matching to running campaigns — as a self-service.