Memebox (MBX), a global multi-beauty brand and personal care startup, operates an e-commerce platform featuring over 4,000 beauty brands worldwide. Its in-house makeup brand 'I'M MEME' has gained popularity among K-beauty fans both domestically and internationally. Memebox became the world's first company to co-develop two brands — 'KAJA' and 'JOAH' — with Sephora, the world's leading cosmetics retail chain. KAJA by Memebox ranks as the top preferred brand among Sephora's Gen Z customers.

Since its founding in 2012, Memebox became the first Korean startup to receive investment from Y Combinator, and has since raised cumulative investments exceeding KRW 200 billion from JJD, Formation Group, Goodwater Capital, Altos Ventures, and others.