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Motiv Intelligence is an ad-tech specialist company that automates corporate marketing through advertising technology and generates revenue for media companies holding ad inventory. The CTV advertising market is growing rapidly worldwide and accounts for 51% of online video ad impressions — a critical market. Motiv Intelligence's CTV advertising platform was the first to be commercialized in Korea in 2018 and connects the widest variety of CTV ad inventory in Korea, including IPTV live, IPTV VOD, and FAST (Free Ad-supported Streaming TV). It is a differentiated CTV advertising platform that offers targeting based on individual behavioral history data at the level of mobile advertising. After launching its CTV advertising division in 2022, revenue from brand advertisers has grown rapidly — with the first half of 2023 alone exceeding the full-year 2022 revenue by more than twofold.
Motiv Intelligence pursues marketing automation and borderless reach through programmatic technology. Connected to over 100 major global platforms, the company can deliver messages to the right audience anywhere in the world. It is an AD Tech platform company that automates the entire marketing journey — from mobile to TV, and from performance to branding.
