"Muzlive developed EUC (Encrypted Ultrasonic Communication), an innovative short-range communication technology, through the convergence of breakthrough ideas and IT expertise, and in 2017 introduced KiT — a physical music media format that runs on smart devices. KiT has been recognized as a future-forward music format perfectly aligned with the market trend in which — even as music streaming has become the norm — the number of fans purchasing physical albums has not declined, as owning an artist's album continues to enable the emotional connection between artists and their fans.

The KiT Album has released over 350 popular K-pop album titles including BLACKPINK, NCT, and SEVENTEEN, recording sales of 5 million units in the global market and currently in use across 211 countries worldwide. In Korea and globally — including the UK, Australia, and Germany — the KiT Album has achieved the remarkable distinction of being counted as the first new music format since LP, cassette tape, and CD on global music sales charts.

In late 2022, global top artists including Jason Mraz, Snoop Dogg, and Weezer released KiT Albums, and the format generated explosive responses at CES 2023 — the world's largest consumer electronics and IT expo — and at SXSW 2023, the largest conference in the United States, drawing massive attention from music industry professionals and artists alike."