The act of collecting things based on personal subjective interests — sneakers, figures, albums, and more — has existed for a long time.

PICKIT aims to launch a digital collectible market platform by providing a special space where people can collect and enjoy the things they love through a new format called digital collectibles. Built on K-Pop, which already commands a powerful fanbase both domestically and internationally, PICKIT provides a platform where digital collectibles can be easily and quickly purchased or traded from anywhere in the world. Beyond this, the company seeks to build a paid digital collectible market where millions of diverse content types can become the digital assets of our era.