Peaches is a street fashion brand rooted in car lifestyle culture. While still a relatively new concept in Korea, youth culture abroad has shifted from skateboarding to cycling, and now to the culture of customizing and driving one's own car. At the center of this intersection between automotive and fashion culture, Peaches is building a large global fanbase through premium media content.

Recently, major global brands such as Nike, BMW, and Esquire have reached out to Peaches for collaboration.