Shark Market is a fresh food delivery service targeting the Vietnamese market.

While the Vietnamese market is growing rapidly, food delivery platforms remain underdeveloped — most are SNS-based or limited to restaurant delivery, making it difficult for consumers to order food with confidence in its safety.

Despite this, Shark Market is moving quickly to enter the market, given that online food-related purchases in Vietnam are twice the size of general online shopping (non-food focused), that customers who try the service once tend to repurchase at high rates, and that no company is currently doing this well.

Drawing on a deep understanding of Vietnamese consumer behavior and experience operating similar services, Shark Market addresses the difficulties that busy modern consumers face when choosing food — fear about origins and lack of time.