Softment is a platform that supports fair transactions in the F&B franchise startup market.

Within just five months of launch, the platform has accumulated a total of 300 startup inquiries with a registered volume of approximately KRW 23 billion. Prospective entrepreneurs can find the franchise opportunity best suited to them based on commercial district analysis and franchise headquarters big data provided by Changupin. Franchise headquarters can begin using Changupin's services by signing a contract stating they will not violate Fair Trade Commission regulations. Currently, approximately 300 franchise headquarters are listed, receiving non-face-to-face chat meetings and third-party mediation services with prospective entrepreneurs.

To provide even better services going forward, Changupin plans to launch a loan-linkage service for prospective entrepreneurs and a service that recommends and connects the most suitable franchise headquarters for each individual prospective entrepreneur through AI data modeling.