SwatchOn started as a material sourcing platform for fashion brands worldwide and developed SwatchOn — a web service that connects fashion material producers with fashion brands on an online platform and enables efficient material supply management. SwatchOn has grown into a service used by approximately 17,000 brands, primarily in North America and Western Europe.

Expanding its business into digital fashion, SwatchOn has been building and operating a digital fabric library since 2019 to support 3D fashion design for its client brands. Since 2021, it has been conducting market testing in partnership with brands to create and sell designs as digital items usable in VR/AR environments, and is currently preparing to open the digital fashion market VMOD.

SwatchOn's goal is to lead a new fashion market — one that transcends the physical and digital divide — where designers' creativity can be experienced, built on the design IP of diverse brands and digital fashion technology.

Founded in October 2017, SwatchOn raised a cumulative KRW 10 billion in investment by 2021, and in Q1 2022 closed an additional investment round of KRW 7 billion to fund business expansion.