Villagebaby is the operator of 'Baby Billy,' a pregnancy and parenting information and curated commerce platform. The core service is content commerce targeting millennial parents who are digitally savvy and data-literate, introducing timely, personalized parenting information and pregnancy and childcare essentials through a mobile app.

Baby Billy collaborates on parenting content with MotherSafe (Korea Motherisk Program, a research institution under the Ministry of Health and Welfare) — a quasi-governmental organization related to obstetrics and gynecology — providing highly reliable information. Baby Billy's cumulative content views have reached 20 million. Through in-app commerce, the platform also sells a wide range of products for households with young children — including not only baby products but also home appliances such as humidifiers, vacuums, and hair dryers. The commerce feature launched in 2022 has surpassed KRW 2 billion in monthly transaction volume and is growing rapidly.

Villagebaby, which aims to become the No. 1 parenting information company in Asia, launched its Korean service in July 2020 and has since rolled out services in Vietnam, Thailand, and Indonesia in 2022 — reaching over 60,000 monthly active users as of 2023. Plans are in place to expand the service to neighboring countries including Japan and China within 2023.

Following its Seed investment from SparkLabs, Villagebaby raised KRW 800 million in 2021 from Big Basin Capital, Seoul Business Agency (SBA), Hyundai Marine & Fire Insurance, and Crython.