Founder & CEO of StrategicLee
Erica Lee brings 20 years of business strategy, public relations, marketing and journalism experience. She has worked in a wide range of industries including high tech, government, insurance, politics, non-profit and general consumer products. Focused on helping companies develop business strategies that grow revenues, Erica has implemented a variety of tactics from customer programs to partnership strategies to media launches. Working for companies around the globe, she specializes in business alignment, company and product messaging and positioning, marketing strategy, and Public Relations. For the last 10 years, as CEO of StrategicLee Inc., she has worked with a number of companies including, Alcatel-Lucent, Atelier US, Clarify,BlueKiwi, The Demo Conferences, dotCloud, Guidewire Group, Huddle.com, Idera, Marvell Semiconductor, Motive Communications, NVIDIA, Objectivity/InfiniteGraph, Open Networking Summit, Pantheon, SRI International, TrustYou and UBIFrance. She is the executive trainer for the French Embassy's Annual French Tech Tour, has been a startup mentor for the Meltwater MEST program out of Ghana, holds a advisory board position for Beni American University out of Nigeria and serves as a startup coach for French Chamber of Commerce.
A branding junkie, she is very interested in the effects of social media on personal and business brands and has given talks on the subject for Stanford University, the German American Business Association and others. She is also a former startup mentor for the Guidewire Group's Innovate program in Zaragoza, Spain.
Prior to founding StrategicLee, Erica has held marketing and PR positions with Blanc & Otus Public Relations, FOX Sports, Neale-May & Partners, The New York Public Library and Prudential Health Insurance of America. She was a journalist at award-winning City on a Hill Press and at talk show host at NPR affiliate KZSC. Erica holds bachelor's degrees in Politics and Journalism from the University of California at Santa Cruz.
Erica is also co-founder of the Bay Area consulting network Marketing@six. An avid soccer, Erica tries to escape to see a professional match as often as she can. You can always find her at World Cup.