Jeeyoung is Vice President and Managing Director of Sportswear Category Brands at Samsung C&T Corporation’s Fashion Group (previously Samsung Cheil Industries), managing all aspects of business planning, operations and brand management including retail expansion, store operations, sales & marketing, merchandising & design, sourcing & inventory control, with full P&L responsibility. Prior to this role, she has held several other positions during the 10+ years within Samsung Cheil Industries, including Chief Strategy Officer & Chief Marketing Officer,

during which time she played an instrumental role in developing a portfolio management framework for corporate investment decision-making, and shifting strategic focus and resources toward online/mobile retail & marketing platforms.
Previously, Jeeyoung was Head of Corporate Development for Yahoo! in Korea, and also worked as an equity analyst at Merrill Lynch, and strategy consultant for the Boston Consulting Group. She is a graduate of the Harvard Business School.