Joshua Fruhlinger is a strategist, technology journalist, and digital media executive with over 20 years of experience. His stories about technology and culture have appeared in The Wall Street Journal, GQ, Engadget, Joystiq, Electronic Gaming Monthly, Wired, Sync, PC Magazine, and others.

In 2004, he started writing for a little upstart tech blog called Engadget. He helped grow Engadget into the number-one online destination for all things geek, and in 2007 he founded and headed Aol Tech, which included Engadget, Joystiq, TechCrunch, and TUAW. Aol Tech quickly became a top-five ComScore brand in the technology news and information space. Joshua transformed these blogs into successful, revenue-producing content business, and by 2012 Engadget was Official News Source for CES while TechCrunch became the number-one source of startup and Silicon Valley news.

Since then he headed TMZ’s digital division where he created thirteen new digital content franchises for the brand, re-launched two mobile products, and helped evolve TMZ from a simple blog to an entertainment news destination with 25% month-to-month growth in unique visitors.

These days he's still writing about tech for the Wall St. Journal and GQ, and he's an advisor at several startups from Silicon Valley to Singapore.

Joshua got his start pioneering online content for sites like TapOnline,, and He went on to be Global Director of User Experience for Xceed, a ground-breaking digital agency. After that, he helped create Razorfish’s Content Strategy division where he overhauled Ford’s online messaging and digital presence.

He's most recently been a speaker at Digital Summit Atlanta, Seattle Interactive, and CES. He also won a Webby at some point. He was educated at the University of California, San Diego and holds a Masters from the University of Chicago.