5Rocks is a Seoul based business intelligence (BI) tool service provider for mobile game developers and publishers. Founded in 2010 as ABLAR Company, changed its name to 5Rocks with the launch of its BI service. 5Rocks allows the enhancement of user retention in mobile gaming apps and the company provided its data analytical services to 70 games from around 30 clients this year. Their clients include major mobile game companies in Korea, such as SundayToz and Gamevil.