Contents and Curation Commerce
Village Baby is a platform that manages and provides pregancy, childbirth, birth-preparation, and childcare content based on data insights. It started a subscription service for maternity supplies. Uers can subscribe/buy childcare supplies in package boxes curated under the theme of ‘pain points’ according to pregnant months, such as morning sickness in early stage pregnancy and laundry items in late stage pregnancy. It also launched the BabyBilly application with data-based maternity care providing item reviews, lowest price, and comparison with other products, along with fetal/mother/father information that is refined and provided on a weekly base.