Featuring offers a platform that measures and scores the true reach of social media influencers.

With the rising popularity of influencers, brands are spending a lot of money on influencer marketing campaigns. However, the majority of such efforts are being wasted. This is because up to 67% of micro-influencers have 'fake followers' and 'fake likes/comments.'

Featuring's 'score engine' gathers up to 250k influencer accounts' daily activities on Instagram and Youtube. This data is analyzed via Machine Learning to calculate a 'Featuring Score' and generates influencer reports for brands and marketers.

Through Featuring’s platform, marketers can efficiently choose the highest performing influencer that matches best with their brand, connect with them, and manage campaigns.