Sam Sung is the CEO and Co-Founder of AI Fluent, where he helps organizations achieve 10X growth through customized AI transformation strategies. With expertise across AI, product development, business strategy, and marketing, he bridges the gap between cutting-edge technology and real business outcomes.

With over 12 years of experience in product management and operations, Sam has led and scaled products at top global technology companies. As Director of Product at Confirm.io, he led product strategy through its successful acquisition by Meta (Facebook). At IDEMIA, he directed a 50+ person global team across the US, France, and Poland, building a machine-learning and biometric authentication–based Identity Proofing & Verification platform. As the first product hire at Neo.Tax, he drove prototype development that secured a $10M Series A and contributed to 200%+ year-over-year revenue growth.

Sam’s hands-on experience with AI and machine learning dates back to 2015, giving him a strong understanding of both capabilities and limitations. At TripAdvisor, he was one of four product managers on the Mobile Experience team, launching features used by more than 270 million global users.

Before entering the tech industry, Sam served as a Logistics Officer in the U.S. Marine Corps, including a combat deployment to southern Afghanistan, where he led cross-functional missions in high-stakes environments.

Sam joined SparkLabs as a Venture Partner, providing AI and Product-Market Fit training to startups in the batch program, while also coaching CEOs on product strategy, operations, and organizational culture.

He also teaches entrepreneurship and AI at Sungkyunkwan University’s Graduate School of Business, Korea’s #1 MBA program.

Sam holds an MBA from Northwestern University’s Kellogg School of Management (Kellogg Leadership Award in Innovation) and a Bachelor of Arts in Political Science from UC San Diego (UCSD).

[Experience]

ㆍ CEO & Co-Founder, AI Fluent
ㆍ Venture Partner, SparkLabs
ㆍ Head of Identity Platform, IDEMIA
ㆍ Director of Product, Confirm.io
ㆍ Product Manager, TripAdvisor
ㆍ Lead Product Manager, Neo.Tax
ㆍ Logistics Officer, U.S. Marine Corps

[Education]

ㆍ MBA, Kellogg School of Management, Northwestern University
ㆍ B.A. in Political Science, University of California, San Diego